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Online Marketing To Offline Marketing Increases Sales
By Sean Supplee of Visitmaniac
I have been talking with many people who run their own web sites or even just work with an mlm or some type of lead generating program to where they need buyers in their downline in order to make money and thus a living online. This blog will show you have to take your online marketing efforts and change them up at a bit so you can promote offline as well. This increases trust along with your conversion rates. This will tie back into my last blog post about building powerful squeeze pages. Recapping this we talked about building a clean and understanding leads page that captured attention, interest and giving something to the visitor of value in exchange for some of their information such as name and email address. After this information is sent they are taken to a one time offer page that gives them something else of value in exchange for a small shipping and handling fee or some type of software for a $1 that has to do with what your squeeze page and emails are all about. Now turning that online marketing to offline is actually very simple and this is how you are going to do it. I hear time and time again from people saying I don’t have money to be doing this, it cost to much etc. But this method will show you how to not put out a single penny of your own and actually have your list pay for it all. On your one time offer page come up with some type of packaged deal for your new sign up, this package should contain some type of sales letter welcoming them, username password, step by step instruction on what to do next and maybe some type of special offer that they only get. Then include a CD or book something of value that has to do with what you are doing. Further on down in this blog I will give you some ideas of what you can add to this package. But they key here is you want your processing and shipping fees covered. On your time offer page say 100% FREE just pay shipping and handling $7.95. This is going to cover your fees if not all most of them and when your new sign up pays for this and gets this invaluable offline information they are going to remember you for life and have something physically in their hand to always remember you and your site. Now lets get into setting up your package to give away to members who pay the $7.95 fee. What you will want to do is create a sales letter in word that describes you and your business along with what your list has to offer and how it will help them. Include their name They submitted to you and any other key information that will personalize the sales letter more. Your sales page letter can be any number of pages you wish but I do recommend keeping it short and sweet don’t go off on rants with it keep it around 1-3 pages with some big key points and pictures. Oh and please spend the extra few cents to make color copies its much more professional just small things such as this will increase your sales to higher percents. Now head on over to your local staples or store that carries CD-R’s and some Sticky paper to go on the CD. You will want to add things like ebooks, articles you write up yourself or find that relate to what you are promoting on your squeeze page. Fill this cd up with some good information you can do it all for free. Then print out a design that has your picture and name on it or your business and slap it on the cd with the cd sticky paper. This makes your cd’s value go up and brand yourself and your business even more. Slap it in a nice looking package so you know the receiver will not disregard it as junk mail and send it away ASAP! Its THAT EASY and its THAT FREE to set up and do. Once your all done setting it up you can tweak your sales letters at any time. You will see how much more responsive your list is going to be by doing small things such as this. Below are some resources I have found of sites you can visit that will help you out in building your advertising sales letter packages to send though the mail. Resources Aweber.com - The best email marketing tool out there. I recommend using this for your lead capture and mailings. Thinkinkmarketing.com – This ones for the big guys out there with over 5,000 mailings or higher. They will do everything for you to personalize your mass mailings to the recipient with handwritten envelopes and post-its, tear sheets, affixing postage stamps and more. Cityprintusa.com – A cool company that will realistically duplicate a handwritten note to make your mailing look like you wrote it specially for the recipient. You can even get what looks like a coffee stain on the paper if you like! Totally cool lol Mcmannisduplication.com – Great company that helps in producing low cost DVD’s and CD’s replication save yourself time and frustration by using this great company. Structuralgraphics.com – This is a unique business that will give you creative direct mail ideas that you won’t find anywhere else. Many of their pieces have interactive parts that hook your prospect’s attention. Uline.com – A well known company where you can get a wide variety of envelopes and mailers at good prices. Rstmkt.com – This company can print, address and mail your direct mail campaigns. You can also get special envelopes that have the UPS logo on them but have a much lower postage rate. Uprinting.com – One of my favs, These guys do inexpensive and quick printing of postcards, flyers, brochures and more. Love using it for little additions for some kewl offer.
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Contributor's Note
This is just one of the great post you will find in helping you build a better business for yourself.
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This intel first appeared on: http://www.visitmaniac.com/blog/?p=87
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